Understand the problem space

ragu · updated · flag

Every successful business out there exists to solve a specific problem. Can you concisely write down the answer for the next two questions?

  • What problem my business is trying to solve?
  • If I am facing the same problem, will I choose my business?

Now evaluate the answers you have written. Is it straight-forward? If you can easily communicate the very problem your business is trying to solve in simple words (without having to think about your idea), then you have a real problem to solve.

If the language is complex or you have taken some effort to explain the problem itself, the business idea is likely to reach a smaller space or even fail. Do not try to introduce a problem and then solve it for the sake of your idea.

This is not usual for experimental ideas. Always dare the norm and do not shy away from experimenting.